IDA – OneInbox Campaign

About This Project

– Project Requirement
Conceptualise and execute ad campaign (both online and print) to promote awareness of OneInbox and recruit more subscription.
– Project Objective
Client wanted to engage target audiences and reiterate the useful features of OneInbox.
– Project Highlight
Admen took on a refreshing angle to design the ad campaign. Instead of featuring solely the features of OneInbox in the ad, Admen has aptly created a mascot (Ryan) to link all target audiences to the OneInbox features. The ad series narrated the lifestory of the mascot in different stages to demonstrate how OneInbox can become a handy tool to monitor mails from government. This ad campaign is a fine example of using eye-catching graphic illustration to explain advertiser’s messages.