– Project Requirement
Concept design and execution of year-long regional (SE Asia) marketing campaign theme for Toshiba’s full range of TVs and home appliances.
– Project Objective
To engage target audiences who are upgraders with a young family to appreciate a discerning lifestyle with Toshiba’s quality products.
– Project Highlight
Designer had aptly helped to reposition the Toshiba brand with a refreshing design concept with a rejuvenating twist of style and luxury.